In case you missed it, USA Today's Lee Neikirk posted a great piece this week that helps to demystify HDR. It's worth a read- he deploys some excellent real world examples (including a reference to a 2012 piece we did on the color saturation of NFL jerseys) HDR's promise of "better pixels" is much more than a "hollow marketing catchphrase."
Ever noticed how disappointing it is to watch fireworks on your home TV compared being out experiencing a live show? If you’re a true fireworks enthusiast, nothing can replace that brilliant burst of color in the sky, followed by a brief moment of anticipation before sound finally catches up to light and the loud THUMP pounds through your chest.
The perfect combination of sound and color are what makes fireworks shows memorable. While I can’t shed light on how sound systems compare to the real deal, I do have insight on why fireworks colors fail you so horribly on current TV’s.
Amid speculation about Samsung's future plans for TV technology, the company today delivered another very clear signal that they are focused on Quantum Dot for TV. According to Hyun-seok Kim, President of Samsung Visual Display, who spoke recently with The Korea Herald
I have always said it would take two to three years to consider OLED TV. But now when little progress has been made on its tricky production and high costs since our suspension back in 2013, I wouldn’t say OLED is our future direction... Starting this year, the quantum dot TVs are being launched globally. We will become the No. 1 TV maker for the 11th consecutive year.
Here's a quick look at how Quantum Dot stacks up to WOLED TV today and where the technologies are headed next.
Samsung just launched their 2016 SUHD TV lineup in the US and Nanosys was on hand to tell the story behind the Quantum Dot technology that makes these sets so bright, colorful and power efficient.
We were honored to be invited by our partner Samsung to play a big part in the announcement. Nanosys CEO Jason Hartlove jumped up on stage with the Samsung TV QA team during the technical keynote for a 10 minute clinic on Quantum Dots and the team had a blast fielding questions form the 100 or so assembled tech press in the hands on area. All in all a really exciting day for Nanosys and Quantum Dot technology!
Ray Soneira, the display expert behind DisplayMate, just posted a great, in-depth piece that looks at Apple's new Night Shift feature.
While Night Shift does work as advertised, Ray suggests that Quantum Dots may offer a better alternative for night viewing. Using data from the Quantum Dot-equipped Vizio R65, Ray shows that Quantum Dot displays can be tuned to reduce the amount of blue energy in the troublesome 460-480nm range just as much as Night Shift, while still delivering fantastic picture quality...
In honor of Super Bowl 50, featuring the Panthers vs the Broncos, I thought it would be fun to look back at a post I wrote in 2012 about NFL team colors. Turns out most TVs cannot accurately reproduce the Broncos uniforms...
Quantum Dots were absolutely everywhere at CES this year as several TV makers announced new Quantum Dot-powered sets to bring HDR capabilities to their their 2016 TV lineups. In case you couldn’t make it to Vegas, we thought we’d pull together a few of our favorite product demos from the show.
Quantum Dots made a cameo appearance at the Society of Motion Picture and Television Engineers (SMPTE) Annual Technical Conference in Hollywood, CA last month.
The big European fall shows for displays and broadcast technologies are in the books and, if you follow display technology, the stage is set for an exciting 2016.
If you are not familiar with IFA, it’s a bit like the CES of Europe- a massive, weeklong show where all the biggest brands in the world show-off their latest gadgets- except bigger and longer standing. IFA was founded in the 1920’s to exhibit the hottest radios of the day and it is held, appropriately, at the site of the earliest TV broadcasts.
Inside Out shows-off what Dolby Vision can do with the full rec.2020 palette.
I recently had the opportunity to watch Pixar's new film Inside Out in full Dolby Vision glory at the El Capitan Theater in Los Angeles and I was totally blown away by the experience. The film is not only a great, well told story, it's also an awesome example of how impactful color can be in story telling. In fact, it may just be the "killer app" that kicks the race to bring next generation video experiences with better pixels to consumers into high gear.
Whew, DisplayWeek 2015 just wrapped-up in San Jose and it was another great show. Loaded, as always, with tons of display news.
If you’re not familiar with DisplayWeek, it’s a unique event that’s sort like of an annual reunion for those in the business of making displays. It’s also been an unmatched source of display innovation news over the decades. TV technologies like LCD, Plasma, OLED, Quantum Dot and HD were all seen here first. Incredibly niche and geeky to the max but by far the best place to look for what’s coming next in the display-driven world of consumer electronics.
It's launch Friday for the Apple Watch and, from the looks of my Instagram feed, lots of people around the world are excitedly trying on Apple's latest creation. Everyone seems to want to know- does this mark the beginning of a game-changing new product category or is it merely a passing fad?
While it's probably a bit too early to pass judgement on the success or failure of the Apple Watch in those terms, we can take an objective look at the performance of the hardware now that it's arrived. I'm mostly interested in the display's color performance of course. So, after pairing it with my phone, my first move was to load it with a set of test images and point our spectroradiometer at the screen. Overall, it's a beautiful looking display and our measurements revealed a few interesting things about how Apple designed the watch to overcome battery limitations. Here's a summary of what we found:
Just wrapped up a whirlwind week at the National Association of Broadcasters (NAB) show in Las Vegas. If you are not familiar with the show it’s a massive annual gathering of professional content creators and the people who make the tools they use from cameras to displays to distribution networks. It was my first time attending and I was shocked to learn it’s nearly as large as CES with around 100,000 visitors squeezed into all three halls of the venerable Las Vegas Convention Center.
On this blog I've often written about the chicken and egg problem that exists between content creators, broadcasters and display makers. When it comes to next generation UHD video features like 4K resolution, wide color gamut and High Dynamic Range (HDR) these three groups have had a hard time agreeing. In the past, we’ve seen each side taking a wait-and-see approach with creators and broadcasters waiting to see more capable displays in the market while display makers looked for more content to become available before making compatible screens. That dynamic now appears to be changing rapidly, fueled by growth in China, changes in the way we consume content and the emergence new display technologies.
Color is perhaps the most powerful tool that designers have to express emotion.
This is in part because colors and emotions have strong connections for all of us. Based on shared experiences, we’re all intuitively familiar with the association between the red glow of a fire and the feeling of “heat” or “danger.” Artists have long relied on these basic color associations to make us feel a variety of emotions in response to their work. Filmmakers, for example, know that adding a blue-ish tinge to a wintery scene can convey to their audience a sense of the icy temperatures that their characters must be experiencing (see: Fargo).
At CES this year the key message from nearly all the top TV brands was that better pixels– with richer colors, brighter brights and deeper blacks– are about to take the UHD TV viewing experience to new heights. TV makers talked up new technologies like Quantum Dots and even began to talk seriously about finding new ways to get content that’s optimized for all these new features into consumers hands so they can experience all the benefits.
Chief among these initiatives is a new organization that display makers are calling the UHD Alliance.
For each of the past six years, I’ve spent the second week in January immersed in all things consumer electronics at the legendary CES trade show in Las Vegas. Each year there’s a theme or buzzword that seems to grip the show, resonating from the convention center through all the meeting rooms at hotels up and down the strip. In the time I’ve been going, it’s been everything from 3D to pre-iPad tablets to wearables. This year, for the first time in a long while, it was all about TV and the message from the major brands was focused on bringing UHD to life with better pixels. Talk of improved color gamuts, high dynamic range and technologies like Quantum Dots ruled the show.
These were my top three display takeaways from CES 2015:
Earlier this year ASUS came to Nanosys and 3M with a pretty audacious idea for a new product. They were looking for a way to build an ultrabook without making any tradeoffs in display quality, battery life or form factor. Could we help them achieve this wild goal using a disruptive new display technology we’d been developing called Quantum Dots?
According to testing by Hubspot, you are 21% more likely to click on the red button than the green. Think about that for a second. That’s a meaningful difference for just about any type of organization– depending on the context that could be 21% more subscribers, 21% more downloads of an important white paper or even 21% more revenue. Just by changing the color of a button.
Color can have a powerful impact on us and marketers have long understood that consumers rely on color cues when making purchasing decisions.
It’s mid-October, IFA’s in the rearview mirror, most of the holiday season products have been announced, and CES looms ahead in January. For those who follow display technology, this is a sort of hot-stove season– a great time to speculate about how everything we saw over the summer will play out in 2015.