Soneira also sees Amazon and Jeff Bezos seizing the display high ground as the Fire HDX 7 is the first tablet to ship with Quantum Dot (QD) technology.  Soneira went so far as to say “…Jeff Bezos could be the new Steve Jobs.”

QD film is made from crystals supplied by Nanosys, then delivered to 3M and made into a production grade film.  It’s inserted in the backplane stack, and used instead of a traditional film diffuser according to Soneira, who spoke with us in a recent phone interview.  He told us “…there is still plenty of optics and homework to get the QD technology right, but the Amazon mini tablet did an excellent job according to our quantitative test results.”

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