The enhanced color palette extends the emotional effect colors can have on the consumer. One way to extend this palette is to introduce light-emitting nano crystals called quantum dots into displays. The market is $25 million, but is expected to be $100 billion by 2020 for lighting and displays. If there’s wide-spread adoption by TV makers, it could contribute to the growing market for quantum dots.
Nanosys Inc. is making quantum dot technology that may at first sound like a science project, but their headquarters in Milpitas, CA is outfitted with a manufacturing facility (which I wasn’t allowed into with my camera) and a demo lab that shows off the screen that is behind the improvement in color in the displays in the room.
Jeff Yurek, communications manager at Nanosys, said “with quantum dots we can make displays that are more power efficient, which means you have have a smaller battery. The displays are easier to read outside. Another property of quantum dots is that they emit really pure colors.”
Just by looking at the screens, it is clear that more color is being emitted than the standard TV screen (which the placed right next to it for comparison).