"Apple has recently given up the lead in displays -- now Amazon, Google, LG, and Samsung are launching products with the best and most innovative displays."
He cited the example of an emerging LCD technology called Quantum Dots that Amazon has tapped for the Kindle Fire HDX 7 (now $199 at Amazon).
"Quantum Dots are going to revolutionize and reenergize LCDs for the next 5+ years," he wrote. "While they have been under development for many years, in 2013 they made it out of the labs and into consumer products: in some models of Sony Bravia TVs...and in the Amazon Kindle Fire HDX 7, with Quantum Dots from Nanosys," he said.
Quantum Dot displays produce highly saturated primary colors that are similar to those produced by OLED displays, according to Soneira.