More than one-quarter of 4K TV sales to US broadband households in the last year have been Samsung models

Parks Associates research finds that by mid-2015, more Samsung 4K TV sets were sold than any other brand. Samsung accounted for 28% of 4K TV purchases made within the last 12 months to U.S. broadband households. Best Buy was the leading retailer, capturing more than 40% of 4K TV purchases. Of the remaining brands, 17% of consumers who purchased a 4K TV in the past 12 months bought an LG, 13% bought a Sony, and 11% purchased a Vizio.

The report finds that consumers heavily weigh advanced features beyond simply 4K resolution when purchasing UHD sets. Samsung's top-of-the-line SUHD TVs are strongly differentiated in the market with a rich suite of features including Nano crystal display technology, Wi Fi, SmartTV and high resolution audio.

Read more coverage at DisplayDaily and the full report is now available for purchase at  www.parksassociates.com

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