With TV brands aggressively promoting TVs using quantum dot (QD) solutions, large panel producers as well as small- and medium-sized panel makers started to opt for wide color gamut display solutions. With this, the wide color gamut display market is expected to grow substantially from 2015.

In particular, the QD solution that is applied in large-sized wide color gamut displays boast comparable color gamut to OLED solution-based displays, while offering a relatively lower production cost. With its competitive edge, the QD has primarily targeted the high-end large display market, and the QD is expected to be a leading solution in the market.
— IHS wide color gamut display market forecast

The trend towards wide color gamut displays was mobile first but now TV brands are following fast. Expect to see a lot of wide color gamut messaging as part of the next-generation TV push this January in Las Vegas.