Display manufacturers are turning to wide color gamut and high dynamic range to differentiate their products because “technical hurdles and technical gaps among panel makers have recently narrowed,” said Richard Son, IHS senior analyst. “Display manufacturers are, therefore, looking for emerging technologies to widen the color gamut of their displays, and increase the high dynamic range of their products, in order to gain a competitive advantage in the market.”

TV displays in 2015 will constitute 52 percent of the wide-color-gamut market as measured by total display space, the company said. That percentage is forecast to rise to 86 percent in 2020.

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