“We believe quantum dot is the future of display technology,” said Joe Stinziano, executive vice president of the consumer business division at Samsung Electronics.

The newish competitor is quantum dot technology, which Samsung claims can generate visuals that rival OLED screens. Moreover, quantum dot material can enhance lower cost LCD display manufacturing lines with a few adjustments. OLEDs have traditionally been more challenging to make, which contributed to their slow arrival to production model televisions.