Consumer Electronics Daily caught up with Nanosys CEO Jason Hartlove at DisplayWeek for a great interview on the current state of Quantum Dot and OLED technologies for TV (must be a subscriber to read full interview)

“Four years ago, “if you came to one of these conferences, no one talked about wide color gamut,” Hartlove said. “Absolutely no one. Everyone told me I was crazy to even think that wide color gamut was something that people would be interested in. So there we were four years ago, a little voice in the wind, talking about how this was an important attribute.” Instead, back then, “everyone was talking about how OLED’s black level was awesome,” he said. “But fundamentally, that’s not something that matters to people. It’s not so much a question of how our campaign is doing, but it’s a question more of whether or not the thing that we are offering has a value that resonates with people. Fundamentally, we know, a lot of user study, a lot of data that 3M has collected, a lot of data that our other partners have collected, that shows that absolutely people prefer when their set is able to render colors in a more lifelike fashion."