IHS Markit sees robust growth continuing for large screens with consumers attracted to aggressive deals on larger 65” TVs. Advanced technologies like Quantum Dots are benefiting from this growth. IHS modeling shows Quantum Dot out-pacing OLED growth with a CAGR of over 37% and over 6.5 million QDTVs shipped in 2020.
In a news release, IHS analysts called out Quantum Dot technology’s transition to mainstream TV pricing as a key driver:
“The high-end prices of non-QD-equipped LCD TV models and the prices of the low end QD-equipped LCD TV models have moved closer together,” Gagnon said. “This extension of the quantum dot LCD TV lineup into more moderate price ranges effectively reduces the quantum dot premium to less than 100 percent at mid-range sizes, opening up the category to a larger addressable market of consumers.”