2018 World Cup: Watching in 4K HDR makes a difference

Over the next month, an estimated 3.4 billion (according to GlobalWebIndex) soccer fans will have an opportunity to watch World Cup games in 4K resolution with High Dynamic Range (HDR) and a wider palette of colors. This means the experience of watching the games on TV will be much closer to being at the stadium in person.

It’s likely to make a big difference. 

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Quantum Dot Color Converters to Solve Major Challenges for MicroLED Displays

MicroLED is one of the hottest topics in the display industry today. The technology promises breakthrough performance and big acquisitions by some of the top brands in consumer electronics have led to lots of speculation about when we’ll see this technology in the market. The biggest unanswered question for microLED is whether or not the technology can be manufactured efficiently and at scale. Quantum Dots just might have the answer.

Dr. ZhongSheng Luo, Nanosys Director of Applications Engineering, joins as a guest blogger this week to share an update on Quantum Dot color converters for microLED displays.

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SID Display Week 2017 - Thank You!

SID DisplayWeek is now in the rear view mirror and we've finally had a chance to catch our breath after another successful show. So we just wanted to just drop a note to say thank you to every one who visited Nanosys to participate in our Quantum Dot monitor giveaway challenge or just learn more about what's next for Quantum Dot technology.

If you missed the show this year, here's a quick look at some of the highlights from Nanosys...

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QLED Alliance Kicks Off in Beijing

Last week, the China Electronics Chamber of Commerce (CECC) kicked off the first QLED International Forum in Beijing, China. The CECC, which is a bit like China's CTA, brought together a group of leading TV manufacturers, supply chain partners and retailers to form an alliance with the goal of growing the worldwide market for QLED TVs.

Headlining the event were three of the world's top four TV brands: Samsung, Hisense and TCL. Each TV company committed to developing the QLED TV category and received an award for their current contributions to the QLED TV market.

Nanosys, the Quantum Dot company, joined to give an in-depth talk on the history of quantum dot technology, it's journey from the lab to today's QLED TVs and provide a look at where it's heading next.

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USA Today: Move over, 4K – HDR TV is here, and it’s gorgeous

In case you missed it, USA Today's Lee Neikirk posted a great piece this week that helps to demystify HDR. It's worth a read- he deploys some excellent real world examples (including a reference to a 2012 piece we did on the color saturation of NFL jerseys) HDR's promise of "better pixels" is much more than a "hollow marketing catchphrase."

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What is the "color gamut" of a fireworks show?

Ever noticed how disappointing it is to watch fireworks on your home TV compared being out experiencing a live show? If you’re a true fireworks enthusiast, nothing can replace that brilliant burst of color in the sky, followed by a brief moment of anticipation before sound finally catches up to light and the loud THUMP pounds through your chest.

The perfect combination of sound and color are what makes fireworks shows memorable. While I can’t shed light on how sound systems compare to the real deal, I do have insight on why fireworks colors fail you so horribly on current TV’s.

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Samsung Focuses on Quantum Dots for TV

Amid speculation about Samsung's future plans for TV technology, the company today delivered another very clear signal that they are focused on Quantum Dot for TV. According to Hyun-seok Kim, President of Samsung Visual Display, who spoke recently with The Korea Herald

I have always said it would take two to three years to consider OLED TV. But now when little progress has been made on its tricky production and high costs since our suspension back in 2013, I wouldn’t say OLED is our future direction... Starting this year, the quantum dot TVs are being launched globally. We will become the No. 1 TV maker for the 11th consecutive year.

Here's a quick look at how Quantum Dot stacks up to WOLED TV today and where the technologies are headed next.

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Nanosys Live from Samsung's 2016 SUHD Quantum Dot TV Launch Event

Samsung just launched their 2016 SUHD TV lineup in the US and Nanosys was on hand to tell the story behind the Quantum Dot technology that makes these sets so bright, colorful and power efficient.

We were honored to be invited by our partner Samsung to play a big part in the announcement. Nanosys CEO Jason Hartlove jumped up on stage with the Samsung TV QA team during the technical keynote for a 10 minute clinic on Quantum Dots and the team had a blast fielding questions form the 100 or so assembled tech press in the hands on area. All in all a really exciting day for Nanosys and Quantum Dot technology!

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Could Quantum Dots improve night viewing?

Ray Soneira, the display expert behind DisplayMate, just posted a great, in-depth piece that looks at Apple's new Night Shift feature.

While Night Shift does work as advertised, Ray suggests that Quantum Dots may offer a better alternative for night viewing. Using data from the Quantum Dot-equipped Vizio R65, Ray shows that Quantum Dot displays can be tuned to reduce the amount of blue energy in the troublesome 460-480nm range just as much as Night Shift, while still delivering fantastic picture quality...

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IFA sets up a huge year for TVs with HDR, next-gen content and Quantum Dots

The big European fall shows for displays and broadcast technologies are in the books and, if you follow display technology, the stage is set for an exciting 2016. 

If you are not familiar with IFA, it’s a bit like the CES of Europe- a massive, weeklong show where all the biggest brands in the world show-off their latest gadgets- except bigger and longer standing. IFA was founded in the 1920’s to exhibit the hottest radios of the day and it is held, appropriately, at the site of the earliest TV broadcasts. 

 

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Pixar's 'Inside Out' in Dolby Vision– rec.2020's killer app

Inside Out shows-off what Dolby Vision can do with the full rec.2020 palette.

I recently had the opportunity to watch Pixar's new film Inside Out in full Dolby Vision glory at the El Capitan Theater in Los Angeles and I was totally blown away by the experience. The film is not only a great, well told story, it's also an awesome example of how impactful color can be in story telling. In fact, it may just be the "killer app" that kicks the race to bring next generation video experiences with better pixels to consumers into high gear.

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DisplayWeek 2015 Wrap-up

Whew, DisplayWeek 2015 just wrapped-up in San Jose and it was another great show. Loaded, as always, with tons of display news. 

If you’re not familiar with DisplayWeek, it’s a unique event that’s sort like of an annual reunion for those in the business of making displays. It’s also been an unmatched source of display innovation news over the decades. TV technologies like LCD, Plasma, OLED, Quantum Dot and HD were all seen here first. Incredibly niche and geeky to the max but by far the best place to look for what’s coming next in the display-driven world of consumer electronics.

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The Apple Watch is here, how's the display? UPDATED

It's launch Friday for the Apple Watch and, from the looks of my Instagram feed, lots of people around the world are excitedly trying on Apple's latest creation. Everyone seems to want to know- does this mark the beginning of a game-changing new product category or is it merely a passing fad?

While it's probably a bit too early to pass judgement on the success or failure of the Apple Watch in those terms, we can take an objective look at the performance of the hardware now that it's arrived. I'm mostly interested in the display's color performance of course. So, after pairing it with my phone, my first move was to load it with a set of test images and point our spectroradiometer at the screen. Overall, it's a beautiful looking display  and our measurements revealed a few interesting things about how Apple designed the watch to overcome battery limitations. Here's a summary of what we found:

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Content Comes to Life at NAB 2015

Just wrapped up a whirlwind week at the National Association of Broadcasters (NAB) show in Las Vegas. If you are not familiar with the show it’s a massive annual gathering of professional content creators and the people who make the tools they use from cameras to displays to distribution networks. It was my first time attending and I was shocked to learn it’s nearly as large as CES with around 100,000 visitors squeezed into all three halls of the venerable Las Vegas Convention Center.

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