Posts tagged ARRI
Content Comes to Life at NAB 2015

Just wrapped up a whirlwind week at the National Association of Broadcasters (NAB) show in Las Vegas. If you are not familiar with the show it’s a massive annual gathering of professional content creators and the people who make the tools they use from cameras to displays to distribution networks. It was my first time attending and I was shocked to learn it’s nearly as large as CES with around 100,000 visitors squeezed into all three halls of the venerable Las Vegas Convention Center.

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Content creators respond as demand for UHD TV takes off: UPDATED

On this blog I've often written about the chicken and egg problem that exists between content creators, broadcasters and display makers. When it comes to next generation UHD video features like 4K resolution, wide color gamut and High Dynamic Range (HDR) these three groups have had a hard time agreeing. In the past, we’ve seen each side taking a wait-and-see approach with creators and broadcasters waiting to see more capable displays in the market while display makers looked for more content to become available before making compatible screens. That dynamic now appears to be changing rapidly, fueled by growth in China, changes in the way we consume content and the emergence new display technologies.

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