Posts tagged Branding
Color, Consumers and Clicks

According to testing by Hubspot, you are 21% more likely to click on the red button than the green. Think about that for a second. That’s a meaningful difference for just about any type of organization– depending on the context that could be 21% more subscribers, 21% more downloads of an important white paper or even 21% more revenue. Just by changing the color of a button.

Color can have a powerful impact on us and marketers have long understood that consumers rely on color cues when making purchasing decisions.

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