Posts tagged HDR
2018 World Cup: Watching in 4K HDR makes a difference

Over the next month, an estimated 3.4 billion (according to GlobalWebIndex) soccer fans will have an opportunity to watch World Cup games in 4K resolution with High Dynamic Range (HDR) and a wider palette of colors. This means the experience of watching the games on TV will be much closer to being at the stadium in person.

It’s likely to make a big difference. 

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USA Today: Move over, 4K – HDR TV is here, and it’s gorgeous

In case you missed it, USA Today's Lee Neikirk posted a great piece this week that helps to demystify HDR. It's worth a read- he deploys some excellent real world examples (including a reference to a 2012 piece we did on the color saturation of NFL jerseys) HDR's promise of "better pixels" is much more than a "hollow marketing catchphrase."

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Content Comes to Life at NAB 2015

Just wrapped up a whirlwind week at the National Association of Broadcasters (NAB) show in Las Vegas. If you are not familiar with the show it’s a massive annual gathering of professional content creators and the people who make the tools they use from cameras to displays to distribution networks. It was my first time attending and I was shocked to learn it’s nearly as large as CES with around 100,000 visitors squeezed into all three halls of the venerable Las Vegas Convention Center.

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Content creators respond as demand for UHD TV takes off: UPDATED

On this blog I've often written about the chicken and egg problem that exists between content creators, broadcasters and display makers. When it comes to next generation UHD video features like 4K resolution, wide color gamut and High Dynamic Range (HDR) these three groups have had a hard time agreeing. In the past, we’ve seen each side taking a wait-and-see approach with creators and broadcasters waiting to see more capable displays in the market while display makers looked for more content to become available before making compatible screens. That dynamic now appears to be changing rapidly, fueled by growth in China, changes in the way we consume content and the emergence new display technologies.

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CES 2015 Display wrap-up

For each of the past six years, I’ve spent the second week in January immersed in all things consumer electronics at the legendary CES trade show in Las Vegas. Each year there’s a theme or buzzword that seems to grip the show, resonating from the convention center through all the meeting rooms at hotels up and down the strip. In the time I’ve been going, it’s been everything from 3D to pre-iPad tablets to wearables. This year, for the first time in a long while, it was all about TV and the message from the major brands was focused on bringing UHD to life with better pixels. Talk of improved color gamuts, high dynamic range and technologies like Quantum Dots ruled the show.

These were my top three display takeaways from CES 2015:

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UHD actually means better pixels, not just more pixels

Resolution is only a small part of the UHD story.

That was my takeaway from Europe's massive late summer consumer electronics and broadcast trade shows IFA and IBC.

"UHD" is already a bit of a murky term but it has always been about resolution. Originally, it only meant 8K but marketers have evolved it to encompass just about any resolution beyond 1080P including true 4K and 3840x2160. That's about to change again and the definition is expanding this time to include not just more but better pixels. 

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