Posts tagged design
Color, emotion and crowdsourcing?

Color is perhaps the most powerful tool that designers have to express emotion.

This is in part because colors and emotions have strong connections for all of us. Based on shared experiences, we’re all intuitively familiar with the association between the red glow of a fire and the feeling of “heat” or “danger.” Artists have long relied on these basic color associations to make us feel a variety of emotions in response to their work. Filmmakers, for example, know that adding a blue-ish tinge to a wintery scene can convey to their audience a sense of the icy temperatures that their characters must be experiencing (see: Fargo).

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