Posts tagged display technology
Content creators respond as demand for UHD TV takes off: UPDATED

On this blog I've often written about the chicken and egg problem that exists between content creators, broadcasters and display makers. When it comes to next generation UHD video features like 4K resolution, wide color gamut and High Dynamic Range (HDR) these three groups have had a hard time agreeing. In the past, we’ve seen each side taking a wait-and-see approach with creators and broadcasters waiting to see more capable displays in the market while display makers looked for more content to become available before making compatible screens. That dynamic now appears to be changing rapidly, fueled by growth in China, changes in the way we consume content and the emergence new display technologies.

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Color, Consumers and Clicks

According to testing by Hubspot, you are 21% more likely to click on the red button than the green. Think about that for a second. That’s a meaningful difference for just about any type of organization– depending on the context that could be 21% more subscribers, 21% more downloads of an important white paper or even 21% more revenue. Just by changing the color of a button.

Color can have a powerful impact on us and marketers have long understood that consumers rely on color cues when making purchasing decisions.

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Color of the year for 2013 falls outside sRGB gamut

Pantone recently announced their color of the year for 2013, a deep shade of emerald green that they call “Emerald 17-5641.” It’s a great color but there’s a catch- most displays cannot accurately show it.

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