Posts tagged rec.2020
Pixar's 'Inside Out' in Dolby Vision– rec.2020's killer app

Inside Out shows-off what Dolby Vision can do with the full rec.2020 palette.

I recently had the opportunity to watch Pixar's new film Inside Out in full Dolby Vision glory at the El Capitan Theater in Los Angeles and I was totally blown away by the experience. The film is not only a great, well told story, it's also an awesome example of how impactful color can be in story telling. In fact, it may just be the "killer app" that kicks the race to bring next generation video experiences with better pixels to consumers into high gear.

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Hollywood backs better pixels with new color standard

At CES this year the key message from nearly all the top TV brands was that better pixels– with richer colors, brighter brights and deeper blacks– are about to take the UHD TV viewing experience to new heights. TV makers talked up new technologies like Quantum Dots and even began to talk seriously about finding new ways to get content that’s optimized for all these new features into consumers hands so they can experience all the benefits.

Chief among these initiatives is a new organization that display makers are calling the UHD Alliance.

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CES 2015 Display wrap-up

For each of the past six years, I’ve spent the second week in January immersed in all things consumer electronics at the legendary CES trade show in Las Vegas. Each year there’s a theme or buzzword that seems to grip the show, resonating from the convention center through all the meeting rooms at hotels up and down the strip. In the time I’ve been going, it’s been everything from 3D to pre-iPad tablets to wearables. This year, for the first time in a long while, it was all about TV and the message from the major brands was focused on bringing UHD to life with better pixels. Talk of improved color gamuts, high dynamic range and technologies like Quantum Dots ruled the show.

These were my top three display takeaways from CES 2015:

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Canon adds support for rec.2020 capture, brings next gen video a step closer to mainstream

One of the first questions that consumers have about next generation Ultra HD (UHD) video features like wide color gamut and high dynamic range is the availability of optimized content. Emerging display technologies like Quantum Dot LCD are making it possible to display a much wider, more lifelike range of color. But, without making optimized content available to watch, will these new display features add any real value?

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