Posts tagged wide color gamut
Content Comes to Life at NAB 2015

Just wrapped up a whirlwind week at the National Association of Broadcasters (NAB) show in Las Vegas. If you are not familiar with the show it’s a massive annual gathering of professional content creators and the people who make the tools they use from cameras to displays to distribution networks. It was my first time attending and I was shocked to learn it’s nearly as large as CES with around 100,000 visitors squeezed into all three halls of the venerable Las Vegas Convention Center.

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Color, Consumers and Clicks

According to testing by Hubspot, you are 21% more likely to click on the red button than the green. Think about that for a second. That’s a meaningful difference for just about any type of organization– depending on the context that could be 21% more subscribers, 21% more downloads of an important white paper or even 21% more revenue. Just by changing the color of a button.

Color can have a powerful impact on us and marketers have long understood that consumers rely on color cues when making purchasing decisions.

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Pointer’s Gamut follow-up by TFT Central

Last summer I wrote a multi-part series here that looked at how much color gamut displays really need. In those articles I used the gamut of colors found in the natural world, as defined by Pointer, as a possible design goal for an ideal color display. Kid Jansen at TFT Central has followed-up on my piece with a much more detailed look at how several current color gamut standards and devices perform compared to Pointer’s gamut. He’s done some great analysis and it’s well worth reading, check it out here.

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