Posts in Interesting Colors
2018 World Cup: Watching in 4K HDR makes a difference

Over the next month, an estimated 3.4 billion (according to GlobalWebIndex) soccer fans will have an opportunity to watch World Cup games in 4K resolution with High Dynamic Range (HDR) and a wider palette of colors. This means the experience of watching the games on TV will be much closer to being at the stadium in person.

It’s likely to make a big difference. 

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What is the "color gamut" of a fireworks show?

Ever noticed how disappointing it is to watch fireworks on your home TV compared being out experiencing a live show? If you’re a true fireworks enthusiast, nothing can replace that brilliant burst of color in the sky, followed by a brief moment of anticipation before sound finally catches up to light and the loud THUMP pounds through your chest.

The perfect combination of sound and color are what makes fireworks shows memorable. While I can’t shed light on how sound systems compare to the real deal, I do have insight on why fireworks colors fail you so horribly on current TV’s.

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Pixar's 'Inside Out' in Dolby Vision– rec.2020's killer app

Inside Out shows-off what Dolby Vision can do with the full rec.2020 palette.

I recently had the opportunity to watch Pixar's new film Inside Out in full Dolby Vision glory at the El Capitan Theater in Los Angeles and I was totally blown away by the experience. The film is not only a great, well told story, it's also an awesome example of how impactful color can be in story telling. In fact, it may just be the "killer app" that kicks the race to bring next generation video experiences with better pixels to consumers into high gear.

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Color, emotion and crowdsourcing?

Color is perhaps the most powerful tool that designers have to express emotion.

This is in part because colors and emotions have strong connections for all of us. Based on shared experiences, we’re all intuitively familiar with the association between the red glow of a fire and the feeling of “heat” or “danger.” Artists have long relied on these basic color associations to make us feel a variety of emotions in response to their work. Filmmakers, for example, know that adding a blue-ish tinge to a wintery scene can convey to their audience a sense of the icy temperatures that their characters must be experiencing (see: Fargo).

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Color, Consumers and Clicks

According to testing by Hubspot, you are 21% more likely to click on the red button than the green. Think about that for a second. That’s a meaningful difference for just about any type of organization– depending on the context that could be 21% more subscribers, 21% more downloads of an important white paper or even 21% more revenue. Just by changing the color of a button.

Color can have a powerful impact on us and marketers have long understood that consumers rely on color cues when making purchasing decisions.

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Watching the World Cup finals this weekend? Your HDTV probably can't show off Messi's boots in all their bright blue glory

If you've been following the FIFA World Cup this summer you may have noticed many players wearing some seriously colorful cleats. These super saturated Sambas are part of a new line-up specially designed by Adidas for the 2014 FIFA World Cup. They are being worn by many of the game's top players like Argentina's Lionel Messi who will be wearing his bright blue boots during the finals this weekend.

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