HDTV Expert: Consumers want HDR & Wide Color, Nanosys QDEF benefits
The direct-backlighting approach captured more than 60% of the market in 2014, according to TrendForce. Fundamental considerations strongly suggest that the penetration of direct backlighting will continue to grow, according to Nutmeg Consultants.

The movement toward direct backlighting and QDEF is illustrated by two press releases distributed by Nanosys in the last few days. The first concernes the launch of Hisense’s 4K ULED H10 Series 65-inch curved smart TV. The ULED series features the QDEF film and HDR. Hisense maintains its ULED TV will “compete with the picture quality of OLED TV and [Samsung’s] SUHD TV at a lower price. For $3000, Hisense provides a 100% NTSC colorgamut, 3840 x 2160 pixels, 10-bit color depth, 120Hz frame rate, 900 nits peak luminance, H.265 video coding, and a claimed dynamic contrast of 800 million to 1. You will be able to buy it this month at Amazon.

Significant for the near future is the announcement that AUO will be making Advanced LCD (ALCD) display modules featuring UHD at up to an 85-inch diagonal. AUO’s modules are naturally available to all TV brands that wish to incorporated them. “AUO ALCD technology puts TV brands in position to create devices capable of reaching Rec.2020,” says the release. AUO says it will enter mass production by the end of this year.

Great piece by DisplayDaily and HDTV Expert contributor Ken Werner on the continued trend in the display industry toward direct-backlit LCD. UltraHD is about a lot more than resolution. Consumers are going to want the full suite of next-generation features on their next TV including High Dynamic Range and wide color gamut. This was on display from the world's top TV brands at IFA in Berlin last week, where HDR with Quantum Dot-enhanced color was one of the hottest topics of the show.

NanosysHDTV Expert, Nanosys, Hisense, AUO