The New Yorker goes in search of missing colors and finds Quantum Dots

Amos Zeeberg of the New Yorker takes an in-depth look at the current state of color reproduction in displays in his latest piece. It's a great read with a lot of detail on how Quantum Dots from Nanosys are changing the way we view our favorite content– from online shopping to the latest Pixar release– by enabling displays to reproduce the ambitious rec.2020 color standard.

It’s easy to assume that our constantly proliferating digital devices can easily generate any color we want. But, in fact, our screens paint from a depressingly small palette: most can only recreate about a third of all the colors that our eyes can perceive. And the ones they leave out are the boldest, most saturated colors, like Emerald and double-decker-bus red. [...]

Much has changed in just four years. Engineers have made rapid progress with new color technologies. The most promising approach involves quantum dots, tiny crystals that can be precisely tuned to efficiently produce very specific colors. [...]

In 2012, when the I.T.U. set the future for our displays, they chose a color gamut large enough to include all of Pointer’s, which would make it about twice as big as the standard set in the nineteen-nineties. It was a bold choice: at the time, there was no practical way to make displays with a gamut anywhere near that big. [...] 

At the Consumer Electronics Show in January, where quantum-dot displays were among the biggest news, Sharp and Hisense both showed off displays, powered by quantum dots from Nanosys, that offered ninety-one per cent [of the I.TU.'s new color gamut standard].